第7版Marketing Strategy and Competitive Positioning

相似文件 換一批

是 否 +2 論壇幣

k人 參與回答

經(jīng)管之家送您一份

應(yīng)屆畢業(yè)生專屬福利!

求職就業(yè)群

趙安豆老師微信：zhaoandou666

經(jīng)管之家聯(lián)合CDA

送您一個全額獎學(xué)金名額~ !

立即領(lǐng)取

感謝您參與論壇問題回答

經(jīng)管之家送您兩個論壇幣！

+2 論壇幣

第7版Marketing Strategy and Competitive Positioning

作者： Graham Hooley, Brigitte Nicoulaud, John Rudd, Nick Lee


出版時間：2020年1月


內(nèi)容簡介：Marketing Strategy and Competitive Positioning 7e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns.


格式：PDF

Marketing Strategy and Competitive Positioning (7th ed) (2020).pdf (6.1 MB, 需要: 10 個論壇幣)

2021-7-21 23:17:25 上傳

需要: 10 個論壇幣  [購買]

掃碼加我 拉你入群

請注明：姓名-公司-職位

以便審核進(jìn)群資格，未注明則拒絕

分享0 收藏6 回帖

關(guān)鍵詞：positioning competitive Marketing position Strategy

謝謝分享

謝謝分享

謝謝分享

謝謝分享

Thanks !

douer2016007 發(fā)表于 2021-7-21 23:21
第7版Marketing Strategy and Competitive Positioning

作者： Graham Hooley, Brigitte Nicoulaud, Joh ...

多謝樓主！

多謝樓主！

多謝樓主分享！