北美最流行教材之
營銷管理(14e)-2011年最新版
Philip Kotler, "Marketing Management (14th Edition)"
Publisher: Prentice Hall | ISBN 10: 0132102927 | 2011 | PDF | 816 pages | 33.2 MB
本帖隱藏的內(nèi)容
- marketing management-14e-PHILIP KOTLER.pdf
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簡介:Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
北美最流行教材市場營銷系列(10本左右),不斷添加,一起進步:
營銷戰(zhàn)略(5e)_O. C. Ferrell
http://xalimeijing.com/thread-1268981-1-1.html
營銷管理(14e)_Philip Kotler
http://xalimeijing.com/thread-1267478-1-1.html
營銷學(xué)原理(14e)_Philip Kotler
http://xalimeijing.com/thread-1268636-1-1.html
現(xiàn)代營銷學(xué)(15e)_DAVID L. KURTZ
http://xalimeijing.com/thread-1268724-1-1.html