經(jīng)典Principles of Marketing (14th Edition) By Philip Kotler, Gary Armstrong

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Principles of Marketing (14th Edition) By Philip Kotler, Gary Armstrong
2011 | ISBN: 0132167123 | 744 pages | PDF | 33 MB

Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Principles of Marketing 14E.pdf (33.06 MB, 需要: 4 個(gè)論壇幣)

2012-4-25 17:26:31 上傳

By Philip Kotler, Gary Armstrong
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關(guān)鍵詞：Principles Marketing Armstrong principle Edition 經(jīng)典 744 understand challenge customers

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14 edition really, relly thank you for sharing

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