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    [咨詢行業(yè)分析報告] 2014年發(fā)展趨勢預(yù)測_ 電視與視頻(2014 Trends to Watch-TV and Video) [推廣有獎]

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    2014年發(fā)展趨勢預(yù)測_ 電視與視頻(2014 Trends to Watch-TV and Video) .pdf (117.4 KB)
    Contents
    1 SUMMARY Catalyst Ovum view Key messages
    2 TRADITIONAL, SUBSCRIPTION-BASED PAY-TV WILL REMAIN A GROWTH BUSINESS Subscription TV is here to stay User experience is becoming a key point of differentiation, with discovery playing a central role
    3 OPERATORS WILL REMAIN COMMITTED TO THE STB AS THE CONTROL POINT WITHIN THE HOME Operators will experiment, but will not fully commit to ditching the STB However, expect a wide range of STB alternatives
    4 OTT VIDEO PLAYERS WILL INCREASINGLY EMULATE ASPECTS OF THE TRADITIONAL PAY-TV OPERATOR MODEL Traditional and non-traditional players are coming closer together OTT is forcing changes in traditional pay-TV packaging
    5 TRADITIONAL TV WILL LOOK TO THE WEB FOR INNOVATION AND RELEVANCE Companion apps will drive advertising opportunities, with social discovery playing a growing role Web-based advertising and analytics will permeate the traditional TV value chain
    6 HIGH CE COSTS AND A LACK OF CONTENT WILL MEAN THAT UHD HAS ONLY A NICHE ROLE FOR THE TIME BEING Sport will not be enough to drive mass-market adoption
    7 RECOMMENDATIONS
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    關(guān)鍵詞:Trends trend Watch Video 趨勢預(yù)測 電視 視頻 2014發(fā)展趨勢

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    hs1024 發(fā)表于 2014-2-15 14:14:36 |只看作者 |壇友微信交流群
    好帖,值得學(xué)習(xí)。
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